Wholesale Fashion Jewelry – 5 Shortcuts to Retail Success

Something in the human spirit is always itching for independence and this itch translates to a constant flow of new entrepreneurs that so often gravitate towards fashion jewelry. What is so irresistible about this accessory? Beyond the high profit margins that wholesale fashion jewelry can open for retailers lies an intrinsic beauty that creates truly wearable art. Yes, wholesale fashion jewelry offers plenty of profit potential that enables retailers to turn small investments into the longest mark-up in the fashion industry, but the magic of fashion jewelry’s beauty stops consumers in their tracks and this magnetic attraction, more than anything else, brings the entrepreneur into retail sales specializing in jewelry.

Many of these new fashion jewelry businesses begin on the simplest level with retailers buying wholesale fashion jewelry and presenting it to friends and co-workers. Easy sales and new found profits ignite a fire to grow the business, but what step comes next? As a twenty-five year veteran of the wholesale fashion jewelry industry, I have seen business after business start in this way and often grow to become the major supplier of fashion accessories in a community. The learning curve never ends as fashion jewelry evolves as well as retail tactics, but some things never change and these key techniques will have positive impact on your fashion jewelry business.

But first, how are you going to sell your treasure of wholesale fashion jewelry? Outgoing personalities love the active sale. Visit businesses, do parties, set up in flea markets or craft shows, and bubble over with enthusiasm as you introduce stunning fashion jewelry to consumers. All they need is a crowd and permission to set up. Bingos, festivals, school picnics, car shows, sporting events-the list is endless. Overhead is low and actually stops when not engaged in sales activities. But so does sales, so many prefer brick and mortar businesses with a higher overhead, but continuing business even when you’re not there.

The quieter, methodical personality may not be up to this bubbling enthusiasm and choose a passive sales mode. Successful businesses often build without the entrepreneur ever engaged in active sales to the consumer. They connect with beauty shops and other locations to provide fashion jewelry on consignment with the owner profiting as well as the entrepreneur. Methodical personalities think out the details like how to handle shrinkage of missing items with no sales recorded. Increasing price and lowering consignment fees compensates for losses when fashion jewelry has open exposure that can result in more shrinkage. The flip side is reduced sales in secure environments like showcases or behind the counter, which reduce shrinkage, but unfortunately, also sales.

Okay, both personalities have a selling method they are comfortable with and both can expand their business with online marketing by working on websites while their sales support them as the websites grow, climbing higher in the results of major search engines. But what about the 5 shortcuts to retail success? They boil down to pricing, selection, presentation, knowledge, and benefits.

-First comes pricing the wholesale fashion jewelry. New entrepreneurs often feel shock waves as they see the wholesale cost compared to retail prices they paid as consumers. The first temptation is undercut all the competition. Stop there!-because fashion jewelry is cyclical and low prices generate low profits that don’t carry retailers through the tough times. Do you want to spend all your earnings on restocking wholesale fashion jewelry and covering overhead? Of course not, you want to grow your business and make a profit and pricing is important.

Retail uses a term called keystone-a nice word for doubling the wholesale price. Make keystone the minimum for mark-up in fashion jewelry and look for the items that give you room for far longer mark-ups. The upside has no rules. Let your intuition guide you because prices can always come down, but it is difficult to go up.

-Next comes selection and this is a factor that major retailers like fine department stores are always struggling to get right. Stroll through one and you will see they have reduced staff on the floor so selection often has to sell itself. The fine department stores need “no miss” choices and have resources, forecasts, statistics, and trained buyers to make these decisions. Small retailers don’t need to be discouraged because this isn’t rocket science and you are closer to the clientele in your location than any major retailer.

Making the perfect selection rests on the age and demographics of your main customer base. Add this to the fashion trends of the season and you are close to perfect. How do you keep up with all those rapid changing fashion trends? Well rapid change is a myth. Trends change very slowly-often over a decade. Yes, colors and subtle adjustments occur every season, but today we are in the midst of classic trends that started in the early 21st century and have a promising future. More on this when we cover knowledge.

-Now for presentation-making the fashion jewelry look special. Ever notice how necklaces clumped together on a tee bar on top of a showcase seem to scream “I’m on sale” while the stuff in the showcase whispers “I’m special”. That’s presentation and how it has changed even for fine department stores.

Teri Agins in The End of Fashion details how department stores that were once “the first visual contact with fashion” and “introduced merchandise concepts to customers” changed in the late 20th century to a collection of brands. Agins quotes one upscale shopper who “was appalled when she discovered $19.99 Nine West shoes displayed right next to $350 Chanels” in her favorite department store that was compromising its image of elite fashion. Make an item look special and it takes on the perception of higher value.

-Next comes knowledge that is worth more than price. Don’t believe it? Think of items you bought because the sales person impressed you with a deep understanding of the product. That was worth more than price. I personally experienced this lesson when I did a trade show with a colleague. I told my customers the fashion jewelry was a real value at the price. His sales person painted a word picture of the wholesale fashion jewelry with the season’s apparel and wrote more orders without the customers even knowing the price.

Knowledge is knowing the trends and knowing the item. Consumers trust a well-informed source and when you know what is today’s style and why it looks right on the customer, you remove the burden of choice from the buyer.

Knowledge today goes deeper because classic trends in fashion jewelry bring gemstone components, shell, Murano style glass, Millefiore, and more to jewelry designs. A story is worth volumes in explaining glass jewelry and knowledge of gemstones that removes the doubt about whether it is real. Don’t be overwhelmed about understanding the trends and knowledge of today’s components because everything is detailed in a report, Wholesale Fashion Jewelry-The Magic of Trends (find a link to the report at the foot of this article).

-Finally there are benefits. Think of benefits as vision-what the customer envisions. Anyone that buys fashion jewelry wants to make a positive statement. They want a look that is flattering and appropriate. So like the car commercial running on the radio, features describe the details like length, color, texture, and shape while benefits say “matches apparel while complementing your complexion”, “draws attention to your slender neck”, or “creates a youthful look that is so you”. The old adage of sell the sizzle, not the steak, gets to the point. Pick the right item for the customer, be sincere, and sell the sizzle.

Will all this work in a slowing economy? Absolutely! In worrisome times women appreciate an escape valve of some small new purchase. What fulfills this better than fashion jewelry? Apply the five shortcuts and lift your customers’ spirits with a feel-good experience.



Source by Michael Gietl

Real Hair Wigs and Hair Extensions – Today’s Latest Fashion Trends

Today in the present scenario, having beautiful wigs is in fashion and also making a remarkable fashion statement for all, also people who are suffering from some kind of skin disease or disease like cancer, for them there are some wigs that will not going to let them feel complex when interacting with others. Also there are so many online stores that provide you with wide variety of wigs, as per the requirement. You can now find the top-of-the-line technology to best suit your needs; the importance of having human hair wig is that they best suits your personal taste and adds sense of style to you. Human hair wigs are appreciated by both men as well as women to get some different look which looks natural and yet stylish. Hair accessories are also available in the market to serves you with the best of it, every single person wants to have human hair wigs that will look and feel like real hair which is a goal of course.

There are so many people with the problem of losing hair, that is somewhere making them publicly complex, but now they will go to face such situations as they are having all kind of wigs to add style to their personality and also make them feel younger and good. Many people go back and forth weather to have the wigs or not but they can now go to have this, this is something that is inexpensive to have and also one can afford this. Talking about the varieties then, there is absolutely lot of varieties to have, the choices are virtually endless. Coming to the variety then there are real hair wigs that are in demand from most of the people, as they look natural and even better than synthetic hair wig, well there is a choice depends on what you want in your wig and how you will going to wear it and how much time you can spend to take care of.

The majority of real hair wigs are made up of Asian hair, and most of the wigs came from chin, basically, most of the high quality hair comes from India and Pakistan. The quality of hair that comes from these places are thick, soft and black, so as to best use in making straight black hair, though in case of curly hair it takes several steps of bleaching process. The best quality hair wigs comes from Russia and Poland, and it costs more than Asian hair wigs, they are softer and in demand too. As women are more likely to have the wigs, that look real and also feels soft to touch, and also easily manageable. It is important to make sure, while buying a wig you should know from where it is originated before spending too much on it. It is best to find European real hair wig so, that to feel like natural hair, with fine texture.

Real hair wigs are very much friendly to the skin as it breathes so that, it will not going to affect much more to the scalp. Another variety of wigs are Synthetic hair wigs, these are mostly used by so many people, and hence they are having different styles, for example the wigs that are used in some shows and theme parties like Halloween, in which lower quality fiber is used, these wigs are cheap and look like a wig. It is not for everyday usage, and for everyday use you need a wig that looks natural. All the designers use high quality fiber for the Synthetic wigs that looks very glamorous and also very beautiful to have as this is mainly used by the celebrities and also by the designers as it looks very realistic and also very expensive.

There are lot of good brands like Revlon, Aspen and many more to get that natural yet stylish look which gives your personality a different look at affordable prices. The synthetic wigs can be washed to keep the style and also it can get in lower prices. It is good for those who don’t want to wear the wigs every day, as they always go for synthetic wigs to add more style and also to try something new and to look different and it is also good to have different wigs of different hair styles and color instead of going for some regular wig.

Hair extensions are other yet very famous and popular hair accessories for women, as this is mostly used by the celebrities and models and it become very famous now a day’s amongst the youngsters and also become a part of style symbol and wearable to emphasize the fashion of modernity. Ii can be used to add volume, add length, and add highlights and also a style to the hair. Another thing to keep in mind is that; go for Remy hair, as this is the best hair extensions and also is used by maximum people. Remy hair comes from India and Europe as they are soft in texture and also as taken good care by them, as it can be fine textured and also styled in a way that it completely looks natural because it is made up of real hair and also adds style to it. Synthetic hair extensions are little not manageable, nor as soft as real hair; this is made from fake hair, and needs more care to manage, as this requires styling tools to manage and to prevent it from over-heating and this used for many purposes as sometimes, it is really hard to afford Remy hair extension, so this can be use in that case. This is all about hair extensions as these are the requirement of today’s modern society and also to keep the style status alive.



Source by Vijendra Chouhan

Fashion Tips & Advice to Improve Your Lifestyle

It will typically describe our attitudes, interests and is a big part of our personal identities. In the media the term lifestyle is used a huge number of ways. From health to financial it has a varied meaning throughout many areas of our lives.

In the media the term was actually introduced in the 1950’s and at the time it was used to describe a certain style or art. Since its introduction we now all use the word to determine where we are in society and the lifestyle we choose to follow will ultimately lead us on our own separate and varied paths.

We are all looking for ways to improve our lives and we are constantly given tips and advice on how we may get healthier or how we can improve our fashion or style. With all of the different places offering advice, it can be confusing and conflicting. Some people may turn to magazines or friends and others will look for online information via blogs.

Looking to improve your lifestyle in any form can be a big decision and for a lot of people it will come down to wanting to change they way they look or eat. Choosing a healthier way of life has become a top priority for most people as we all seek out the best place for advice and to teach ourselves the skills we need to achieve our health goals.

Looking online at blogs for fashion advice and tips is often a great starting place, we have the chance to find out about a range of different subjects, often covered by extremely passionate people. For example if you decide you want to get fitter, you will be able to go online and find out about the best exercise plan for you, all of which will eventually help you improve your health and fitness levels.

Fashion is another place we often look to when we want to enhance our lifestyle. Clothes have the innate ability to make us feel special, confident and unique or individual. Many of us do not take the time to think about buying clothes that suit our personalities and finding inspiration and advice from an expert can be a liberating experience.

When you are able to walk down the street and feel confident and happy in what you are wearing, it can have a hugely positive effect and essentially has the power to enhance your lifestyle. Confidence will allow you to make other decisions in your life that may have seemed unachievable before. Even something as simple as treating yourself to that new jumper can make you feel better and happier within yourself.

The expression ‘fashion is passion’ is very true for so many people and we are all spoilt for choice in finding clothes and shoes we want to wear. Fashion has the power to connect friends, join communities together and make us all feel happier and comfortable about who we are and how we express ourselves.

Fashion really does have the power to improve your lifestyle and finding someone or a place you can look to for advice and tips is now easier than ever. Searching online for that one person you can relate to and want to learn from is an exciting part of learning about your identity.



Source by Natascha Cox